With a Massive Audience Base Culminating in Its Spectacular Commercial Success
After achieving huge commercial success and gaining the appreciation among the audience, Al Massah Art Production announced the theatrical release of Excuse My French by prominent Director Amr Salama in Cinema Guzzo in Montreal, Canada, starting March 7th, 2014.
This comes after Excuse My French achieved 6 million Egyptian pounds revenues in 6 weeks after its release in Egyptian theatres. It is expected that the film will continue heading the box office especially after renowned satirist Bassem Youssef's Elbernameg hosted Director Amr Salama on MBC Masr channel two weeks ago, which witnessed the first TV screening of the film's music clip Harf Waheed (A Single Letter) performed by singer and actor Hany Adel.
Producer Hani Osama, co-founder at The Producers Film, commented, "Excuse My French is still reaping massive earnings since its release in theaters six weeks ago, heading the box office as the highest grossing film despite the increasing number of the Egyptian and Hollywood film releases. As for the film's release in Canada, this only marks the cornerstone of its theatrical release in several countries as well as its release in a number of Arab countries."
Only 3 days before its release in 32 theaters across 8 Egyptian governorates, Excuse My French had its world premiere at the opening gala of Luxor Egyptian and European Film Festival on, January 19th, 2014.
After exceeding one million Egyptian pounds revenues in one week, Al Massah Art Production and the United Artistic Group decided to increase the number of theatres screening the film to be 35 screens, with the minimum of 37,313 Egyptian pounds per weekly screenings. This has lead to increasing the number of screens to 36.
Written and directed by Amr Salama, Excuse My French is produced by Film Clinic and The Producers Films which runs by producer Hani Ossama. Starring Kinda Alloush, Hany Adel, and the talented child Ahmed Dash, the film is distributed in Egyptian theaters by Al Massah Art Production, whereas the United Artistic Group is handling its theatrical release across the world.
The film tells the story of Hany Abdallah Peter, a child whose life turns upside down after the death of his father and his mother's discovery of the huge debts they have to pay. He is forced to experience the huge gap between classes after moving from his old elite private school to a public one. Things get complicated for Hany after having to hide being a Christian surrendering to the assumptions of his classmates and teachers who didn't read his full name and mistook him for a Muslim.
Excuse My French screens in the following Egyptian theatres: in Cairo | Americana Plaza in 6th October, Dream Land in 6th October, Cityscape Mall in 6th October, Nile City in Nile Corniche, City Stars in Nasr City, Golden Stars in Nasr City, Dar Al Eshara in Nasr City, Ramses Hilton in Downtown, Galaxy in El Manial, Odeon in Downtown, Cosmos in Downtown, El Tahrir in Dokki, Saray Mall in Hadayek El-qobba, El Amir in Shoubra, Family in Maadi, Normandy Outdoor in Masr El Gedida, El-Salam Concorde in Masr El Gedida, Bandar in Maadi, Renaissance in 6th October, Galaxy Cineplex Mall of Arabia in 6th October, El Haram in El Haram, Golf City in Obour City, Alexandria | San Stefano, City Center, Metro, Amir, Cineplex Green Plaza, Kiroseiz, Renaissance Smouha OG, Banha Cinema in Banha, El Masreya Plaza in Banha, El Gezira Cinema in Mansoura, Donia Cinema in Ismailia, Port Said in Port Said, Scape Cinema in El Menia, and Kiroseiz Cinema in Sharm El Sheikh.